This is my first design inspiration entry!
As a designer and avid tennis fan, I have mixed feelings about this. I really love the icon. I think it’s perfect in it’s stripped down simplicity. I’m personally not so sure about the typeface for several reasons but would love to hear other opinions. It feels a little heavy and not sophisticated to me and I’m not sold on the all lowercase letters.
Here’s an article I found about this rebrand:
After looking at some feedback, it’s mostly douchy comments about how ugly and simple it is. But I sort of feel like designers are by default overly critical of other people’s work. I stand by my initial thought that I like the icon but don’t like the type.