I can’t even begin to explain how blown away I am by this. This is more than a website or a campaign, it’s mind blowing. It shows how out of touch I am that I only just found out about this. I saw some billboards on Sunset Blvd for this campaign and thought “oh cool” but did’t look any deeper.
Gucci partnered with the artist Ignasi Monreal, who created a world of unbelievable depth and beauty based on famous, surrealistic artists and masterpieces. It’s immersive, interactive and has countless legs in digital, print and ooh. wow.
I need to look more into this.
Here’s the website:
http://springsummer.gucci.com/
and here is an article about it from Medium:
iCritiqueDesign 