Gucci Hallucination Campaign



I can’t even begin to explain how blown away I am by this. This is more than a website or a campaign, it’s mind blowing. It shows how out of touch I am that I only just found out about this. I saw some billboards on Sunset Blvd for this campaign and thought “oh cool” but did’t look any deeper.

Gucci partnered with the artist Ignasi Monreal, who created a world of unbelievable depth and beauty based on famous, surrealistic artists and masterpieces. It’s immersive, interactive and has countless legs in digital, print and ooh. wow.

I need to look more into this.

Here’s the website:

and here is an article about it from Medium:

View at



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