An image with little to no type can be the purest form of advertising. This photo stopped me and made me think about it. It’s visually stunning and it says more than one thing to me.
The shape makes the swimmer feel like he’s part of the water while at the same time, his arm looks like a shark fin. This work by Radley Studios in LA won a Clio award.
Very inspirational!
iCritiqueDesign 