Sour Candies

sour

Another simple, smart and cool idea for an ad campaign. It’s an ad for sour candies from a Taiwanese candy company made by JWT Shanghai. It shows people’s reactions to how sour it is. It’s a nice approach that moves away from CGI and has a more handmade, organic feel. I’m a big fan of simplicity in ad concepts and this is a great example.

https://www.commarts.com/exhibit/xiou-dou-print-ads

 

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