Another simple, smart and cool idea for an ad campaign. It’s an ad for sour candies from a Taiwanese candy company made by JWT Shanghai. It shows people’s reactions to how sour it is. It’s a nice approach that moves away from CGI and has a more handmade, organic feel. I’m a big fan of simplicity in ad concepts and this is a great example.
https://www.commarts.com/exhibit/xiou-dou-print-ads
iCritiqueDesign 