This website uses a pretty novel approach to ecommerce and shopping in general. They sell coffee, but rather than showing coffee, which looks the same no matter how it tastes, they show the flavor notes. I think this is pretty cool and effective and frankly looks way better than repetitive images of coffee beans. I really like the minimalist design and user experience. There are some fetures of the site that are a little too confusing, like the “shop by color” feature, which is hard to figure out and sort of work against the simplicity of the site. But overall, I really like this approach.