Chew & Play

chew

I’m a sucker for gimmicky interactive ideas that are on point conceptually. Here’s a perfect example. It’s a snapchat lens game for new Tic Tac gum that is controlled by chewing. I don’t even really like the game play and it’s something I wouldn’t play myself, but the idea is spot on.

http://thefwa.com/cases/tic-tac-gum-chew-play

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