Most of the content people consume online is made for short attention spans. Long form content is often hard to focus on because its, well, long. I think this information piece on the history and importance of data science is done well because it’s interspersed with bright animations and infographics to make it more easily digestible. I like the illustration style and parallax scrolling effects.
After some further digging, it appears this is actually a blog post from Thinkful which is a tech school focused on coding. I think thought leadership is a really important part of any marketing plan, so they get bonus points for doing it in such an artful way.