Every once in awhile I stumble upon a simple print ad that really resonates. As I’ve written about before, this is probably my favorite type of ad – so simple and strong that minimal copy or even image is needed. I don’t think it even needs the coordinates to be honest.
I think that Jeep(FCB Chicago, really) hit a home run because of the timing with the national conversation. it’s actually a little subversive if you think about it, which is an interesting direction for a giant corporation. Kudos to the agency for the idea and especially to the client for approving it.