Here I go writing about illustration again – a medium I fear. My love for Japanese design and culture compels me to write about this. Ailsa Johnson is an illustrator who lives in Japan and has been influenced by the art there. Her work successfully finds the balance that some illustrators don’t find, making their work looks like clip art to me. She melds Japanese motifs and interesting angles and patterns that give her playful work a level of sophistication that elevates it beyond the danger zone of clip arty-ness.
So the lesson here is that a thoughtful and intelligent design process rooted in cultural influence leads to smart design.