This isn’t the first airline that has appeared in my blog. They seem to do cool stuff. I guess it’s because their subject matter is conducive to interesting executions. In this case it’s the UI that i found compelling. It’s basically a personality type quiz to help you pick a location to travel to. They could have just had some check boxes to click but instead they created as fully immersive experience with video, sliders and a sweet transition effect to make it cooler. Unit 9 and DDB Frankfurt created this for Lufthansa. It seems the trend has moved fully away from tight, efficient interface back into more playful, interactive experiences, and I’m all for that.
http://lifechangingplaces-www-awards.thisisnotbranded.com/global/en
iCritiqueDesign 