What stands out to me the most about this company’s website is the thought and care they put into every step of a very deep experience. Often you will see a site that has an awesome homepage or specific section, but it’s obvious that the entire experience here was well planned and the designers were given the budget and time to craft something special. Things that stand out the most are the story that the user is guided through by scrolling a section. This seems to be becoming the standard for brands now. The other thing that stands out is the copywriting. Yeti clearly wanted a website experience that felt as premium as their products.