Genesis Restaurant

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This website for a vegan restaurant is leaving me scratching my head a little. The visual design and art direction are striking and quite beautiful but the UX design does not seem that thought through. Exhibit A is the menu, probably the most important feature of a restaurant site. Why is it a downloadable PDF? If you are going to great effort to design a website, why send someone away from the experience like this? What else have you got to make someone want to eat there besides pretty drawings? I’ll give them an A for branding but a “needs improvement” for everything else. By all means, make a beautiful website, but think about the user and what they need.


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