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As I  get deeper into UX studies and start to look towards finding a job, my focus has shifted towards agencies and the way they market themselves. I have noticed that the way a UX project is presented is an opportunity for story-telling that not all designers take advantage of. The risk of sounding clinical and dry is there and that can really derail the presentation. Fantasy is a UX-driven agency that appears to know how to craft a compelling story around their case studies. Not only do each of their case studies flow nicely and make sense, they are beautifully designed too. I’m looking to find that junction where design thinking meets visual beauty and storytelling. That’s where I think my niche is and I think that’s where this agency has positioned itself well.


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