This is something I’ve been thinking about for a while and when I saw an article about it, I had to include it in this blog. Digital screens are in public places such as bus stops and subway stations are fairly common now and I never thought playing video ads on them was that effective. People are in motion and don’t want or need to spend the time consuming your advertising that way. Posters, however, have and always will be a successful format for marketing to people in motion. So to me it makes perfect sense to evolve the poster rather than force new media consumption habits on people. This article talks about this and highlights a Korean studio that gets it.