Crackables is a mobile game developed by Unit 9 designed to promote the launch of a new phone(I think?) called the onePlus. It’s got 8gigs of RAM so it’s made for mobile gaming. What I like about this game is that it bridges the physical and digital worlds. The initial game is played on a mobile device and the top 1000 players actually receive a physical micro-controller in the mail to continue playing. It’s ideas like this that will both attract attention to your product and push you to think beyond the screen itself.