If you have an interesting story to tell, the battle is half won. If you can tell that story in a visually compelling way, victory is yours. Tell it in a well structured and thoughtful layout and you can rule the world. Seedlip manages to do this. It’s a non-alcoholic spirit, which is something I never heard of, but the site takes me on a journey where I can learn about it, see example cocktails and even purchase the products. All in a way that feels natural and not down a forced, linear path. The branding seems spot on, referencing a book from the 1600’s, the illustration style mixed with video feels like the perfect balance of old and new. Well done and certainly a site to keep in mind when exploring eCommerce or just CPG marketing.