Fred Perry

Interesting concept but kind of misses the mark from both a creative and utility perspective. Fred Perry is a fashion brand and this site is meant to display their products in use. They have created a Google Street View-like situation where a bunch of models are aimlessly strutting around a town. Users can navigate around the town by clicking, just like Street View. On rollover of a person, a bottom nav appears which highlights the article of clothing they are wearing. It’s kind of a “long walk for a ham sandwich” if you ask me. A lot of effort for not much payoff. If the models were doing interesting things or there were hidden easter eggs, that might be a way to save this experience, but alas, it’s pretty boring.


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