IBM Plex

plex

Creating Typefaces generally makes my brain hurt. The level of detail involved is astounding. This website tells the story of how IBM developed their new typeface and it’s very accessible, humanizing and creative. The ux and the features a user can play with are really cool.

There is a lot of graphic design history behind IBM’s branding. This site shows how the designers balanced this history with the brand’s place in the world and how it will move forward.

https://www.ibm.com/plex/

 

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