This website is pure branding. A series of illustrations by Alex Merry, a British artist, featuring a Gucci handbag in a colorful scene with an animal and a bubble, this site is so stripped down, there’s not even a logo or a traditional navigation. The user scrolls through a series of images and can view poetry that may or may not be related to the image. I like it. It takes a certain level of confidence in your brand to approve something like this. Gucci can pull it off.