Agencies often pitch grand scale experiential concepts to clients but they rarely get approved. Here’s an exception – In partnership with Water.org, Mother NY convinced Stella Artois to approve this giant installation in Grand Central to celebrate World Water Day. It’s a huge display of 600undulating water droplets that react to people interacting with it. Definitely eye-catching and get’s people to think about water scarcity in other parts of the world. Stella is supplying clean water for purchasing a beer goblet. Kudos to the teams who sold this in.
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