I really want to love this sight but the more i think about it, the conceptual disconnect between the style(which is awesome) and how they describe it is really bugging me. At first glance the sight has a really cool retro look with kodak film slides and a grungy sort of feel and the images are oversaturated to add to the retro look. But the whole thing is described as a hyper-contemporary platform for experimentation and I just don’t get that from the look. It’s a clothing company. Cool look, but it’s important to pay off what you are talking about visually.
iCritiqueDesign 